Do Wine And Technology Mix?

I’m fascinated with technology. Especially when technology helps small businesses compete on nearly the same level as their larger competitors and peers. The goal with this series is to promote all the goodness of using free / low-cost technology pieces to help support and promote small businesses.

 

Jennifer Jenkin - Pamo Valley WineryJennifer J. Jenkin is one of those people who you meet once and never forget. Her love for wine and community-building is as infectious as her charm. Jennifer has been invested in the wine business for a very long time and is using technology to help expand her company’s message.

I’ve known Jenn my entire life – she’s my sister. While I am certainly biased, there aren’t many people in this world that can match her drive, devotion, passion, and love for her family – which all come shining through when you walk into the Pamo Valley Tasting Room.

You can find Jenn blogging on her website and on Facebook.

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News Flash: Moving Still Sucks

You may already know this, but it might have been a long time since you last moved. I can confirm that moving still sucks.

And I don’t mean moving homes, but moving basically anything. It’s an incredible drain on productivity (at least in the short run), not to mention the amazing amount of stress it puts on the mind and body.

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What Do I Need To Get Online?

Follow up on yesterday’s post, where do you start if you’re looking to get online?

Firstly, congratulations on making the big step – These are exciting times!

Next, listen to the Wall Street Journal. They have a good, albeit a bit confusing, article “A Web Presence Without A Website“. If you take out the confusing part (no website, but a blog site, etc.), the underlying goal is to get started somewhere.

Regardless of what you call it, you’ll have to start somewhere. My preference is to first walk through a single non-website/blog site activity:

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Your Online Presence Is Stale

Ok, you’ve taken the big leap. You have a presence on the Internet! Woo! Now what?

You’ll want to tell everyone that you have arrived. You have this great, terrific story and you want people to hear about it. They need to hear about it. Easy enough. You go out and sign up on:

  • Twitter
  • Facebook
  • Tumblr
  • LinkedIn
  • Meetup
  • Foursquare
  • Others1

Great! Now you start posting great content. About your products, your services, your ideas, your expertise. You might use some integration pieces to ensure this information flows out from your site to Twitter, Facebook, Tumblr, LinkedIn, Meetup, FourSquare, Others. Bang. The word is out. You are here. Come get some.

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