I’ve been thinking about publishing a lead / demand generation case study in one form or another for a few months now. I mean, I had great success in a recent trip from New York to Los Angeles and San Francisco, and I think the lessons I learned might be applicable to others.

After talking with a bunch of people over the past few weeks, it’s become apparent to me that this might be a good time to do something about it.

Plus, with the emergence and acceptance of using social media for business, it seems that there’s less and less reasons to hop on a plane for a meeting. Consider:

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