Portfolio

Creating content, whether copy or/and video and images, is the most challenging piece of the puzzle. Starting from scratch takes patience, and moving forward takes determination and structure. Below are a few recent marketing projects described in the ‘create’ stage…

COPY		Marketing Plans for products, companies, specific projects Promotional copy distributed through multiple channels Press releases optimized for search engines (SEO)
IMAGES, EMAIL		Images used for specific, timely email campaigns Design with copy and colors to match input and goals Ensuring images are optimized for search engines (SEO)
IMAGES, WEB		Images used for specific, timely online campaigns Used as pieces of a larger page, or as a standalone landing page Ensuring images are optimized for search engines (SEO)

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DISTRIBUTE

Distributing content can be tricky. Where does the content live? How is it displayed on different devices, in different circumstances (online v. offline). When should it be distributed? Where is it deployed to? Once the content is created, planning for the distribution stage will help us understand our successes and challenges. Below are a few recent marketing projects described in the ‘distribution’ stage…

ONLINE		Building an online site to help manage and distribute content Integrate into social media, RSS, interactive content channels Utilize a single platform for distribution helps to control content
SPEAKING		Used for personal, intimate delivery of content, brand Specific target audience helps refine content and discussion Materials and content can be redistributed through other means
EMAIL		Distributed to contacts who have opted to receive your content Delivering relevant content is required (and requested!) Email designs and strategies are needed for successful distribution

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MANAGE

Managing content is critical – content should be viewed and treated as any other asset within the organization. From assisting in revenue generation to acquiring new leads, properly managed content will help your company grow more quickly without losing the hard work put into creating and distributing your message and brand. Below are a few examples of managing recent marketing projects…

CRM		Powerful analytics provide campaign insight to customer behavior Documented sales process segments customers for targeting Campaigns based on staid contacts update CRM system
SOCIAL MEDIA		Direct discussions, feedback from customers (and their networks) Variation in followers, friends, etc. is a keen tool in what’s working If the social network disapproves, you’ll know about it. Immediately
SURVEYS		Many distribution channels: Broadly, targeted, individually Questions are the challenge – You get out of it what you put into it To increase the number of responses, rewards can be included