Oh, I’m not competing with the other company / person / brand? I’m actually trying to show the customer that what I can do for them provides enough value that they should decide to do leverage a marketer’s experience to get to their destination or just decide to do something.
Entries Tagged as 'marketing'
Are You Looking For The Competition That Isn’t There?
September 7th, 2010 · View Comments · business, linkedin, marketing
Tags:competition·relationships
Free Case Study – Establishing Long-Term Contacts
September 3rd, 2010 · View Comments · business, communication, linkedin, marketing
I’ve been thinking about publishing a lead / demand generation case study in one form or another for a few months now. I mean, I had great success in a recent trip from New York to Los Angeles and San Francisco, and I think the lessons I learned might be applicable to others.
What Is A Personal Brand? And Why Should I Care?
September 1st, 2010 · View Comments · communication, linkedin, marketing
Should you care about a / your personal brand? I would think so. Why? If care what your peers think of you and what you want them to say about you, it makes sense to take control of and build your brand.
Tags:personal brand·reputation
Gmail Priority Inbox – The End Of Email Campaigns As We Know Them
August 31st, 2010 · View Comments · business, communication, linkedin, marketing
For those who have taken the quick road to building lists, this will be very painful. For others, this is simply another way to communicate with your customers and ask (plead?) to be marked as important in their email inboxes.
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In Trust We Trust
July 23rd, 2010 · View Comments · business, linkedin, marketing, new york
I initially thought about that phrase while attending the Brooklyn Business Expo back in March. The talk was geared towards what we pitch and sell to our customers – products, services, being nice, etc. The more the discussion continued, the more I realized it wasn’t anything tangible we pitch and sell, rather it’s trust.
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