Over the past weekend, I was reading about Liverpool’s upcoming match against Birmingham City. The big concern is a new manager deploying a new playing style while new players are coming in and others are being sold and loaned out.
The chaos leading up to the transfer deadline (31-Aug) made for an unsettling fan base and a disjointed start to the season. Adding in the results from the year before and it doesn’t make for a pretty picture.
If not, you should be. The problem isn’t with the all the competing businesses, its with the folks who do two things:
Either of these choices can be awful for us marketers, and really terrible for the customer.
As Seth Godin said recently:
I’ve been thinking about publishing a lead / demand generation case study in one form or another for a few months now. I mean, I had great success in a recent trip from New York to Los Angeles and San Francisco, and I think the lessons I learned might be applicable to others.
After talking with a bunch of people over the past few weeks, it’s become apparent to me that this might be a good time to do something about it.
Plus, with the emergence and acceptance of using social media for business, it seems that there’s less and less reasons to hop on a plane for a meeting. Consider:
Does the term “personal brand” leave you scratching your head? If so, don’t feel like you’re alone – it looks like there are plenty more folks looking for the same results you are (via Google)…
… and …
Google today announced another option for becoming more efficient in the way we handle our communications – Priority Inbox. For those heavy email users, this will (over time) likely get us back to focusing on content and less on process.
Here’s @fredwilson asking for access today: