Too many interruptions from disinterested parties created a chasm from staying in close contact with clients and partners. The inability to keep pace with critical discussions was increasing, and the current solution was only decreasing the amount of time available for these relationship-building opportunities.
As the site / product / service / campaign / solution increased in demand, the number of inbound phone calls increased, which increased the number of missed calls, which meant more time spent wading through voicemails and less time focused on meeting demand.
The Solution
Adopting a directory service allowed the user to take back the control of their communications, and keeping them in contact with their clients and partners.