Wil's Way

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Entries Tagged as 'business'

Did You Know About The Corner Office?

September 8th, 2010 · View Comments · business, communication

On the New York Times website, there’s a section called “Corner Office – Conversations about leadership and management”. The conversations about leadership and management come from all kinds of industries, which makes the section so inviting.

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Are You Looking For The Competition That Isn’t There?

September 7th, 2010 · View Comments · business, linkedin, marketing

Oh, I’m not competing with the other company / person / brand? I’m actually trying to show the customer that what I can do for them provides enough value that they should decide to do leverage a marketer’s experience to get to their destination or just decide to do something.

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Free Case Study – Establishing Long-Term Contacts

September 3rd, 2010 · View Comments · business, communication, linkedin, marketing

I’ve been thinking about publishing a lead / demand generation case study in one form or another for a few months now. I mean, I had great success in a recent trip from New York to Los Angeles and San Francisco, and I think the lessons I learned might be applicable to others.

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Gmail Priority Inbox – The End Of Email Campaigns As We Know Them

August 31st, 2010 · View Comments · business, communication, linkedin, marketing

For those who have taken the quick road to building lists, this will be very painful. For others, this is simply another way to communicate with your customers and ask (plead?) to be marked as important in their email inboxes.

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A CAPTCHA Gone Wrong

August 19th, 2010 · View Comments · business, communication, linkedin, technology

I tried blanking out the name of the company. It’s certainly not their fault the CAPTCHA came up as it did, but I didn’t think it was a fair association. Pretty bad.    

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