Marketing (Funnel) Is Dead

 

Every person we talk to is a person with a story whose personal experience matters, who has a unique relationship with the campaign. We see this not as a bucket to process but as an opportunity for voter-initiated contact.

( Source: PandoDaily | Let’s kill the marketing funnel, says Obama CIO )

 

100% agree.

Seems to help better define sales v. marketing, or even advertising v. marketing.

 
 

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