Monthly Archives: February 2010

Five Steps To Start A Marketing Program

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I start a new position soon. How fun is that? Part of the fun is bringing in new ideas and plans learned and developed from previous experiences, both professionally and socially. For better or worse, my fingerprints will be all over this new position and marketing program.

While there are many pieces that need to be addressed, from starting a blog to using Facebook as a PR tool, I am thinking about this from an even earlier viewpoint. In other words, what do we need to get out of every marketing campaign/process/discussion to know whether it’s successful?

Here are five fundamental steps that we’re using to establish this marketing program:

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New York Watching New York

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We went walking through New York yesterday, which is quite honestly the best part of living here. Watching the Fashion Week come to an end to the Chelsea Market to the High Line, to this little gem.

As we ended the northern-bound walk on the High Line, there’s a tiny amphitheater where the actors are everyday New Yorkers: pedestrians, automobile traffic, bike riders, etc. And we’re all sitting high above them all, watching a sliver of their lives unfold.

Here’s an image, and a short movie, of what we were taking in.

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Google Buzz

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I’m trying Google Buzz and a few integrations with various other tools here.  Apologies for any duplicate posts in the Twitter/Google/Links sections on the right.  My initial thoughts:

  1. There are many hooks – from Picassa to Google Mail to registered websites.  That’s nice, but it also takes a bit to understand why, and if, these need to be hooked together.  That’s what I’m going through now.
  2. I like that it bring in Twitter posts.  I can remove the Twitter feed and just have the Google Buzz feed, which would include the Twitter posts.  See “1″, above.

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Protecting the Most Important Brand

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I recently left a position with a technology firm where I was the head marketing person, along with a few other hats (it’s a small-ish company).  During my time there, I learned a tremendous number of professional and social lessons, both inside and outside of marketing.

The one thing that is sticking out in my mind (at least, right now) is how much goes into protecting a brand – especially one that was built over a number of years and included a lot of really, really hard work.  That’s probably true of a lot of brands, but one built from the ground up is even more special.

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