Not too long ago, our team attended a conference in San Francisco, CA. As a vendor, we were tasked with putting together a booth, materials, etc, which kept us plenty busy and since most of us were arriving from out of town, timing and communication became critical.
While the conference provided a terrific venue to meet current clients and customers, as well as develop relationships with new ones, I wanted to take advantage of being in a geographic location that I’m not in all too often.
So, I made a plan. Then chatted with some folks about it. Then tested it. Then tweaked it. Then tested it. Then let it loose.