Wil's Way

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The Customer is Always Right (Even When They are Wrong)

September 22nd, 2009 · View Comments · business, communication, marketing

Excellent post by Seth today, with a terrific template for responding to a “wronged” customer (or employee or friend or partner…):

I have no problem acknowledging that you’re unhappy, upset or even angry. Next time, I’d prefer to organize our interaction so you don’t end up feeling that way, and I probably could have done it this time, too. You have my attention and my empathy and I value you. Thanks for being here.

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