Wil's Way

Marketing, Technology, Soccer, New York

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Entries from May 30th, 2009

Quoting Cantona

May 30th, 2009 · View Comments · communication, marketing, stuff

Eric Cantona, one of the most gifted footballers ever, has a new movie coming out. “Looking for Eric“. Seems shocking that anyone would turn to King Eric for advice, given his past aggressions and hot temper. But maybe that’s how far he’s come. He was featured in the Nike commercials that ran during the 2006 [...]

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People Want to Belong

May 25th, 2009 · View Comments · business, operations

I’m making my way through Seth Godin’s Tribes book (Kindle version) and realizing how visible the lessons are, even in non-marketing/business areas. The other Sunday, I was in Brooklyn playing a game of pick-up soccer. I was the first person there and a few minutes later another guy showed up. He was knocking the ball [...]

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Be Gracious in Winning AND Losing

May 21st, 2009 · View Comments · business, communication, marketing

I’ve learned some good lessons over the course of 30+ years.  Family, friends, co-workers, people on the street – they’ve all shaped the way I act and react to some degree. There are two people that have shaped the core of how I (try to) act and react.  One guy is somewhere on the West [...]

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What Happens When No One Responds?

May 20th, 2009 · View Comments · communication, marketing

Part of the fun is designing, creating, and distributing the content.  But what happens when you distribute the materials then you wait for a response – and wait, and wait, and wait – and no response comes? Besides being incredibly frustrating, the idea that you spent a lot of time preparing a project and are [...]

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You Don’t Have to Act, Right Now

May 18th, 2009 · View Comments · business, communication, marketing, operations

Information is the big winner.  If you have more of it, you are in a better position to make a more sound decision than someone who has less of it.  The stock market thrives on information.  So does the speed of the internet. But just because you have information, doesn’t mean you have to act [...]

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